It’s been 17 years since The Blair Witch Project graced our screens and with the upcoming sequel I thought now's a good time to revisit the granddaddy of found footage movies.
Sure there were found footage movies before The Blair Witch Project but none of them kick started the sub-genre the way The Blair Witch Project did. Cannibal Holocaust incorporated found footage in the movie and was very and still is very controversial but it never opened the floodgates for the influx of found footage movies that followed The Blair Witch Project.
The main reason there are so many found footage movies now is down to the success of The Blair Witch Project. Made with a budget of only $60,000 Eduardo Sánchez and Daniel Myrick managed to make a whopping £248.6 million worldwide.
Now I can’t talk about The Blair Witch Project and not mention the brilliant and never duplicated marketing campaign. The movie was advertised as the actual found footage of three film student Heather, Joshua and Michael who went missing while filming a documentary on the Blair Witch. They created a whole folklore surrounding the Blair Witch which was turned into a TV documentary which broadcasted just before the film’s release. The TV documentary had interviews with relatives of the missing students, local residents, investigators and even historians. So I don’t mind saying I went into that movie as a 14 year old thinking it was actual found footage and that the Blair Witch had a real place in history.
What also contributed to my naivety was the book by D. A. Stern called The Blair Witch Project A Dossier. The book includes The legends, myths and facts surrounding the Blair Witch, links to Rustin Parr, interviews with the victims' friends and families and Heather's journals which was supposedly found with the footage.
Having absorbed all the background information I could find on the Blair Witch (and missing the crucial fact it was all made up) I was ready for the movie and I remeber loving it. It scared the shit out of me. It was different to anything I had ever seen and any horror that was released at the time. The way it told the story being part documentary part first person horror without any music score was a work of genius.
It was a bout a week later when I found out the whole story was made up and I was still impressed. Even though I had been had big time I was still able to part take in the whole Blair Witch experience the way the makers wanted it to be experienced and I can't see a movie giving me that overall experience again.
The question now is does it stand the test of time? With only having it on DVD I gave it a recent watch and even though I've seen the movie many times over the years I am still impressed with it. The picture quality makes it a product of its time, I haven't seen a Blu-Ray version so don't know if the picture has had an upgrade but it looks like it was made in the 90's by film students which is exactly the way it should look. They didn't have IPhones with HD cameras back then so I would be disappointed if they enhance the footage. The acting and script can't be faulted apart from the whole kicking the map in the lake situation but I did enjoy the fallout that followed. There's also little moments I have only just picked up on that impressed me like the part Heather is discussing editing suggestions on footage they shot that day.
The scares still have the same impact, who isn't going to shit themselves if while camping in the middle of nowhere you hear children playing during the middle of the night? I still love the end scene in the house with the handprints on the wall and the cameras just being knocked out of their hands and not showing the witch just adds to the mystery.
I can easily say that The Blair Witch Project is one of my best horror movies, not for the film itself but the whole experience it created at that moment in time. I look forward to when my children are old enough to watch it and I'll try and sell it to them as a true story, I'll dig out the book and watch the documentary to try and create the same experience I went through before they watch the actual movie.
